Driving Bookings: Our Comprehensive Vacation Rental Marketing for Finger Lakes Premier Properties
- Brand Focus
- Apr 28, 2018
- 2 min read
In the picturesque and highly sought-after Finger Lakes region of New York, vacation rental management is a competitive landscape. Standing out requires not just an impressive portfolio of properties, but also a sophisticated and multi-faceted marketing approach. This is where Finger Lakes Premier Properties (FLPP) excels, consistently ranking as the leading vacation rental management company in the area, boasting the largest inventory of stunning lakefront homes under their expert care.
Crafting High-Impact Sales & Marketing Tools
To maintain their dominant market position and continue attracting both property owners and vacationers, FLPP sought a marketing partner who could deliver exceptional results across various channels. Troy Ruprecht of Brand Focus and our team were delighted to provide a comprehensive suite of marketing and sales tools tailored specifically to the unique allure of the Finger Lakes region and FLPP's luxury offerings.
Our collaboration went beyond simple design; it involved a strategic understanding of the vacation rental lifecycle, from initial awareness to booking conversion. We developed a diverse range of print and digital assets designed to captivate prospective renters and inform property owners about FLPP's unparalleled management services.
Comprehensive Vacation Rental Marketing Support
For Finger Lakes Premier Properties, Brand Focus delivered a robust array of Vacation Rental Marketing materials, ensuring their brand message was consistent and compelling across every touchpoint:
Custom Booklets and Brochures: Professionally designed print materials that beautifully showcase the unique features and amenities of their lakefront properties, acting as tangible takeaways for potential renters and property owners.
Targeted Digital Advertisements: Engaging banner ads and social media creatives designed to reach specific demographics of travelers seeking premier Finger Lakes experiences, driving traffic to their booking platforms.
Effective Direct Mailers: Strategically designed mail pieces that directly engaged potential property owners and repeat guests, fostering loyalty and attracting new listings.
Strategic Content Integration: Ensuring messaging and visuals were cohesive across all platforms, from their expansive website to individual property listings, emphasizing the unparalleled beauty of the Finger Lakes and the quality of FLPP's service.
By providing this integrated suite of Vacation Rental Marketing solutions, Brand Focus helped Finger Lakes Premier Properties not only highlight their extensive portfolio of stunning lakefront homes but also reinforce their position as the undeniable leader in the Finger Lakes vacation rental market. Our work empowers them to consistently attract discerning guests and grow their impressive inventory of properties.
