Capturing Paradise — Our Latest Commercial Shoot for Edgewater Beach Condominium

https://video.wixstatic.com/video/a8524c_d441e596669546ccbc55319e8ea1c15d/1080p/mp4/file.mp4

This 30-second commercial was produced for broadcast, social media and digital, by Brand Focus Marketing.

At Brand Focus Marketing, we love when a project lets us blend storytelling, strategy, and the natural beauty of the Emerald Coast. Our recent commercial video and photo shoot for Edgewater Beach Condominium in Miramar Beach, FL delivered exactly that. With its iconic terraced architecture, sweeping Gulf‑front views, and vibrant turquoise water, Edgewater is a property that practically begs to be filmed.

This shoot focused on showcasing the full Edgewater experience — from the sparkling pools and private balconies to the lush landscaping and resort‑style amenities that keep guests returning year after year. Our team spent the day capturing sunrise light over the Gulf, families enjoying the pools, and the effortless relaxation that defines a stay at Edgewater.

The final 30‑second commercial brings all of these elements together in a fast‑paced, emotionally driven visual story designed for broadcast, social media, and digital campaigns. Paired with a fresh set of high‑impact photography, the new creative gives Edgewater a modern, elevated look that reflects the quality of the resort itself. This commercial shoot for Edgewater Beach Condominium was exactly what the resort needed to attract the guests that make it possible.

We’re excited to share a few of our favorite moments from the shoot below, along with the finished commercial (top). Edgewater Beach Condominium continues to be one of the Emerald Coast’s most recognizable destinations, and we’re proud to help tell its story in a way that inspires future guests to experience it for themselves.

We covered the most popular amenities at Edgewater Beach Resort, including the 24-hour fitness center.

Professional models, producers, and videographers were hired to complete the project. This is a scene from the terrace at Edgewater Beach.

Shuffleboard

Tiki Bar at the pool area

Family at the upper level pool

Young couple at the pool

Volleyball involved more than just the professional models. Some of the Edgewater staff took part to play a full game or two.

Local celebrity, Ginger Luckey Gaetz was kind enough to donate her modeling expertise during the shoot.

Despite the beachwear, it was a cold morning in November. All the models were up for the challenge though. Professionals all the way!

Family beach fun

Morning light on a beach walk

Paddleboarding for the cameras!