Our Luxury Home Builder Marketing for BetterBuilt of Northwest Florida
- Brand Focus
- Feb 28, 2016
- 2 min read
In the competitive landscape of the Emerald Coast's real estate market, BetterBuilt of Northwest Florida stands as a beacon of excellence in luxury home building. Renowned for their unwavering commitment to the highest standards of skilled craftsmanship, utilization of quality materials, flawless execution, and supreme customer service, BetterBuilt creates upscale homes that truly embody the dream of coastal living. Serving elite communities across Florida's picturesque Emerald Coast, including Scenic Highway 30A, Destin, and Panama City Beach, they are synonymous with superior residential construction.
A Comprehensive Digital and Print Strategy
To effectively communicate their unparalleled quality and attract discerning homebuyers, BetterBuilt of Northwest Florida sought a marketing partner capable of translating their physical craftsmanship into a compelling digital and print presence. They partnered with Troy Ruprecht of Brand Focus, experienced Northwest Florida website designers and marketing strategists, to develop a comprehensive suite of marketing tools.
Our collaboration aimed to highlight BetterBuilt's core values—attention to detail, durable construction, and a personalized approach—across all touchpoints. We understood that a luxury home builder's marketing needs to exude the same quality as their homes.
Pillars of Our Luxury Home Builder Marketing Services
Brand Focus provided a multi-faceted approach to elevate BetterBuilt's market position:
New WordPress Website Development: We designed and developed a custom WordPress website that serves as the digital flagship for BetterBuilt. This responsive platform beautifully showcases their portfolio of completed homes and available properties, emphasizing their unique architectural styles, interior design features, and community developments (like The Village at Grayton Beach). The website is engineered for intuitive navigation, high-resolution imagery, and seamless user experience, crucial for attracting high-end clientele seeking their dream home.
Print and Digital Ad Designs: To complement their online presence, we created striking print and digital ad designs. These campaigns were strategically crafted to capture attention in both local and regional markets, reinforcing BetterBuilt's brand identity and driving traffic to their new website and properties.
Professional Architectural Photography: A cornerstone of effective home builder marketing is exceptional imagery. Brand Focus orchestrated comprehensive architectural photography sessions to capture the true essence and intricate details of BetterBuilt's finished projects. These professional images highlight the quality of materials, the precision of craftsmanship, and the overall ambiance of their homes, making them visually irresistible to potential buyers.
Sales Collateral Development: To support their sales team, we designed impactful sales collateral. This included high-end brochures, fact sheets, and presentation materials that reinforce the brand message, provide detailed property information, and articulate "the BetterBuilt difference" – their commitment to going above and beyond for every client, even after the sale.
By integrating these robust Luxury Home Builder Marketing strategies, Brand Focus has empowered BetterBuilt of Northwest Florida to not only showcase their exceptional homes but also to solidify their reputation as the premier choice for luxury construction along the Emerald Coast. Our comprehensive approach ensures they consistently attract clients who value superior craftsmanship and an unparalleled building experience.
