Illuminating Creativity: Our Artisan Lighting Marketing for Aurora Sculpted Lights
- Brand Focus
- Aug 24, 2019
- 2 min read
At Brand Focus, we believe that exceptional art deserves equally exceptional marketing. We recently had the distinct pleasure of collaborating with Julia Vanover, a talented fine artist based in Niceville, Florida, on the launch of her unique and captivating line of Aurora Sculpted Lights. These aren't just lighting fixtures; they are individual works of art, meticulously hand-sculpted to bring unparalleled beauty and ambiance to any space.
Crafting a Luminous Brand Identity
When Julia approached us, she had a vision for her extraordinary creations, and Troy Ruprecht of Brand Focus, a dedicated Northwest Florida marketing agency, was thrilled to help bring that vision to market. Our comprehensive engagement began at the very foundation: the naming and brand development for the product line. We worked closely with Julia to select "Aurora Sculpted Lights," a name that perfectly evokes both the artistic craftsmanship and the ethereal quality of the light they cast.
Following the naming, our team meticulously designed a distinctive logo that visually embodies the artistic elegance and unique nature of the fixtures. This foundational brand identity was crucial for establishing a professional and memorable presence in the competitive lighting and art markets.
Showcasing Art Through Artisan Lighting Marketing
To truly showcase the beauty and craftsmanship of Aurora Sculpted Lights, high-quality visuals were essential. Brand Focus conducted extensive product and lifestyle photography sessions. These shoots were designed to highlight the intricate details of each sculpted piece, as well as demonstrate how they transform living spaces, creating a desired atmosphere. The photography emphasized the blend of artistic form and functional illumination, crucial for attracting discerning buyers.
The culmination of our branding and visual efforts was the development of a fully functional and aesthetically pleasing e-commerce website. This online platform serves as the primary storefront for Aurora Sculpted Lights, allowing customers worldwide to browse the collection, learn about Julia's artistic process, and securely purchase these unique fixtures. We focused on creating a seamless user experience, ensuring that the website itself became an extension of the brand's elegance and artistic integrity.
Brand Focus is proud to have partnered with Julia Vanover, providing a holistic Artisan Lighting Marketing solution that empowers her to share her incredible talent and bring these unique sculpted lights to a global audience.
