Igniting a New Flavor: Our Restaurant Logo Design for Lobster Tail Caribbean Grill
- Brand Focus
- Jan 12, 2018
- 2 min read
In the competitive culinary landscape of Okaloosa Island, Florida, establishing a unique identity is crucial for any new restaurant concept. Saltwater Restaurant Group, a renowned name in the Emerald Coast's dining scene, consistently delivers exceptional experiences. When they embarked on their newest venture, Lobster Tail Caribbean Grill, they sought a distinctive visual identity that would not only stand out but also translate beautifully into an iconic physical presence.
Designing for Impact: Restaurant Logo Design
The client’s vision for Lobster Tail Caribbean Grill was clear: a vibrant, inviting Caribbean-inspired eatery. A key component of their branding strategy was a logo that could be directly adapted to neon lighting signage, ensuring maximum visibility and a classic, appealing glow. This specific requirement presented an exciting creative challenge for Troy Ruprecht of Brand Focus, a specialized Destin-based marketing agency known for innovative branding solutions.
Our approach to this Restaurant Logo Design project involved exploring various concepts that fused Caribbean flair with the unique demands of neon fabrication. We focused on clean lines, bold shapes, and a palette that would pop when illuminated. Understanding that neon signs require a simplified design to ensure legibility and structural integrity, we refined our concepts to be both aesthetically pleasing and technically feasible for production.
Our Favorite Concept: A Luminous Identity
From the range of compelling designs we created for Lobster Tail Caribbean Grill, one concept truly captured the imagination of both our team and the client, quickly becoming our favorite. This particular Restaurant Logo Design perfectly embodies the lively, tropical spirit of the Caribbean while maintaining the clarity and simplicity required for a striking neon sign. It incorporates elements that hint at both the "lobster tail" and the "Caribbean" theme, creating a memorable and enticing mark.
By designing with the end-use – a dynamic neon sign – in mind from the very beginning, Brand Focus ensured that the Lobster Tail Caribbean Grill would have a distinctive and highly visible presence on Okaloosa Island. This project highlights our ability to deliver creative branding solutions that not only look fantastic digitally but are also engineered for real-world application, helping our clients make a brilliant impression.
