Elevating a Defense Leader: DS2 Branding and Website Transformation

At Brand Focus, we believe a strong brand and digital presence are crucial for any thriving business, especially for dynamic organizations like Dynamic Software Solutions (DS2). This Florida-based defense contractor approached us seeking a brand identity that truly mirrored their growth and innovation.

The DS2 Brand Evolution

DS2 felt their existing logo no longer accurately reflected their evolving brand. We also identified a subtle issue: the original logo's "2" often led to it being misread as "DS squared." Our mission was clear: create a new visual identity that was precise, modern, and aligned with their sophisticated work.

The original DS2 (Dynamic Software Solutions) logo

The new and improved logo of DS2, designed by Brand Focus

Our design team developed a range of unique concepts. The chosen design, a result of close collaboration, truly resonated with the client. We're proud to see the new logo already featured prominently on their building signage and marketing vehicles, marking a significant step in their brand's evolution.

Building a Future-Proof Digital Home for DS2

Following the successful rebrand, Brand Focus was thrilled to tackle the development of DS2's new website. As a leading software development firm serving the U.S. Army and Air Force, DS2 is a rapidly expanding organization, even earning recognition as one of Florida's best places to work.

The new website design for DS2

Their previous self-hosted .NET website was functional but demanding, consuming valuable internal resources that could be better utilized elsewhere. Recognizing this, Brand Focus recommended a strategic migration to a more streamlined, hosted solution: Wix.

As a certified Wix Agency Partner, we rebuilt the entire website on the Wix platform. This process allowed us to seamlessly integrate DS2's refined new logo, updated color palette, and enhanced design aesthetic across every page. The result is a modern, efficient, and visually cohesive online presence that not only supports their current operations but is also poised to scale with their continued growth.

DS2 Website