Website Design for Charter Services: JJ Sportfishing Charters Gets a Digital Upgrade by Brand Focus
- Brand Focus
- Mar 27, 2018
- 1 min read
JJ Sportfishing Charters, based in Holland, Michigan, offers unforgettable chartered fishing trips on Lake Michigan targeting salmon and trout. With an impressive reputation on the water, the company needed a digital presence that could match its professional service and make booking easier for customers.
That’s where Brand Focus came in.
Led by Troy Ruprecht, Brand Focus designed and developed a modern, responsive ecommerce website tailored specifically to the needs of charter services. The new website enables clients to view trip information, check availability, and book their fishing excursion directly online using a secure credit card system.
Streamlining the Customer Journey with Online Booking
Prior to launching the new site, JJ Sportfishing faced frequent no-shows, last-minute cancellations, and time-consuming manual booking processes. The new digital solution provided by Brand Focus completely transformed how the business operates. Customers now enjoy a smoother, more professional booking experience, and JJ Sportfishing benefits from increased demand, better cash flow, and fewer operational headaches.
This project is a great example of how website design for charter services can enhance user experience, drive growth, and modernize traditional businesses in the outdoor and tourism industries.
