Telluride Mountainfilm on Tour Festival in WaterColor, Florida

The Mountainfilm on Tour Festival is a highly anticipated annual event held in the WaterColor community of Santa Rosa Beach, Florida. Taking place every Memorial Day weekend, the festival uses the power of documentary film to spark dialogue and inspire action on global issues. Featuring a compelling lineup of films focused on adventure, environmental stewardship, social justice, and the human spirit, the event brings together filmmakers, activists, and outdoor enthusiasts for a weekend of meaningful storytelling and connection.

Brand Focus, a Northwest Florida creative agency based near Fort Walton Beach, was proud to contribute to the event's visual identity and marketing efforts. Our team developed the official tour logo, designed promotional materials, and captured original event photography to support both awareness and attendance. By combining strategic design with content rooted in purpose, Brand Focus helps elevate mission-driven events like Mountainfilm to reach wider audiences across digital and print platforms.

This collaboration reflects our continued commitment to supporting arts, culture, and community-driven events across the Florida Gulf Coast.

Troy Ruprecht of Brand Focus developed the Telluride Mountainfilm on Tour logo for the WaterColor, Florida event, drawing inspiration from the colorful lights that illuminate the native pine trees at the outdoor theater.

A variety of digital ad formats were created, all featuring the logo prominently to establish a consistent theme.

As with the ads and promotional materials, the logo was adjusted to fit the available space on the wristbands in this example.

The film festival logo was intentionally designed to be adaptable to a variety of shapes and sizes, allowing it to fit seamlessly across different formats.