Strategic Marketing for Coastal Economic Initiatives: Brand Focus Supports Florida’s Fishing Industry
- Brand Focus
- Jul 30, 2018
- 1 min read
Strategic Marketing for Florida’s Fishing Economy
The Florida Economic Development Council turned to Brand Focus, a Destin-based strategic marketing and design agency, to elevate its outreach surrounding the Destin Fishing Industry familiarization tour and related events. Located in the heart of the Gulf Coast, Destin’s fishing economy plays a critical role in Florida’s tourism, commerce, and coastal heritage—and showcasing its strengths required smart, localized branding.
Coastal Branding with Local Impact
With deep regional insight, Brand Focus developed advertising and collateral materials that spoke directly to stakeholders, industry leaders, and community members. From informative brochures and event signage to social graphics and promotional materials, every piece was designed to reinforce Destin’s legacy and potential as a thriving fishing destination.
Under the creative direction of Troy Ruprecht, Brand Focus focused on authenticity, clarity, and coastal appeal—delivering a visual language that complemented the council’s economic message.
Outcome and Ongoing Visibility
This initiative helped increase visibility for Florida’s fishing industry, further engaging decision-makers and reinforcing Destin’s value within statewide economic development efforts. With Brand Focus’s expertise in strategic marketing, the campaign created a lasting impression and a blueprint for future collaborations that support local industries through smart, focused storytelling.
