News

For years, Brand Focus has been the trusted choice for Latitude Margaritaville Watersound Event Photography. Owner and photographer Troy Ruprecht has expertly captured the vibrant spirit of this rapidly growing, age-restricted community in Panama City Beach. From lively social gatherings to festive celebrations, we document the unique lifestyle and joyful moments of residents and guests, creating lasting visual memories.

Troy Ruprecht of Brand Focus led a Luxury Lifestyle Photography shoot at Watersound Origins Crossings, St. Joe’s premier coastal community. Using YOLO electric bikes, we captured dynamic scenes highlighting the upscale amenities and vibrant resident experiences. These compelling images are now featured across The St. Joe Company's advertising and marketing collateral, embodying the community's desirable lifestyle.