Edgewater Beach Resort
Vacation Rentals in Miramar Beach, FL
Edgewater Beach Resort is a beachfront condominium complex located in Miramar Beach, Florida, along the Gulf of Mexico. The resort features a range of privately owned vacation rental units and amenities including multiple swimming pools, a fitness center, and direct access to the beach. It is situated near shopping, dining, and local attractions, making it a convenient choice for visitors to the area. Edgewater Beach Resort operates as a condominium association and is managed on-site, with a focus on maintaining property standards and supporting both short-term guests and long-term owners.
Website Design: EdgewaterBeach.com
For EdgewaterBeach.com, our team at Brand Focus designed a complete front-end experience that truly captures the essence of this premier resort. We focused on creating an intuitive, visually appealing website that not only showcases their extensive amenities and stunning beachfront location but also provides visitors with a seamless and engaging Browse journey. Our design ensures a modern aesthetic and user-friendly navigation, reflecting the quality and luxury Edgewater Beach offers.
Brand Refresh
At Brand Focus, we refreshed the Edgewater Beach brand to better reflect its premier status. This involved a strategic update of their visual and verbal identity, including the logo, colors, and messaging. Our goal was to create a more cohesive and compelling brand presence to resonate with a more affluent audience.
Original Photography
We produce original photography for Edgewater Beach Resort to authentically capture the property’s atmosphere, amenities, and beachfront location. Our photography highlights the resort’s unique features—such as its Gulf-front pools, landscaped grounds, and direct beach access—while also showcasing the guest experience in a natural, inviting way. These custom visuals are used across Edgewater Beach’s marketing channels, including the website, social media, email campaigns, and print materials. By using professional, resort-specific imagery instead of stock photos, we help reinforce brand consistency and create a stronger visual connection with potential guests.
Resort Commercial
We created this video commercial for Edgewater Beach to showcase their premier resort experience. Our team handled the full production, from concept development and scriptwriting to filming and post-production, ensuring a polished and engaging visual narrative that captures the essence of this beautiful destination.
Sales Collateral, Advertising & Social Media Management
Brand Focus provides comprehensive marketing support for Edgewater Beach, with a focus on driving bookings and enhancing brand visibility. We create tailored sales collateral designed to highlight the resort’s key amenities, location, and vacation experience, helping to convert inquiries into reservations. Our advertising strategy includes targeted digital campaigns that reach potential guests through high-performing channels, using compelling visuals and seasonal messaging. We also manage social media for Edgewater Beach, curating engaging content, and maintaining a consistent brand voice across platforms. Together, these efforts support both short-term bookings and long-term brand growth.